Strategic Acquisition Cements Propagate’s Position as Largest Digital Talent Management Company and Supercharges its Digital Advertising, Brand Development, and Creator Representation Capabilities LOS ANGELES, May 12, 2025 /PRNewswire/ — Propagate Content, the award-winning production and talent powerhouse founded by Ben Silverman and Howard T. Owens, announced today the acquisition of Parker Management, a leading digital […]

Earlier this month, we brought our incredible creators and team together once again—this time at the stunning Carneros Resort & Spa in Napa Valley, California. Surrounded by beautiful vineyards and golden light, it was the perfect setting to unwind and reconnect. From a custom wellness bar and peaceful sound bath to poolside hangs, wine tasting, […]

Chelsea Yamaste x Aloha Collection Lo Beeston x In My Jammers Food Dolls Cookbook “Pretty Delicious”

Kylie Katich and her Elsa-inspired door was featured in Dengarden. Take a look!

Managing brand partnerships, negotiations, and invoicing can quickly become overwhelming as your business as a creator grows. Most creators start off handling these tasks themselves but there usually comes a point where outsourcing to a professional such as a talent manager is needed. How do you know when it’s time to make that switch? We’ve […]

We are so excited to watch Maryam Ishtiaq in season 4 of Next Level Chef which will launch its new debut on February 13 at 8 p.m. ET/PT on FOX. 

Hattie Kolp (@hattiekolp) was named as one of People‘s Creators of the Year in 2024. Read the full feature and the other talent creators here!

We had a few great launches take place recently! Let’s take a look. Brooke Lynn Milne x LUXE Pickleball Lindsay Dean x Dim Shade Co Kylie Katich x Lola Blankets Bekah x Doublesoul

Lifestyle Expert and Content Creator Nicole Jaques shared fun halloween favorites on KATU News. Watch here!

Samantha Klein was featured in The Spruce’s article “The Cluttercore Trend Makes Chaos Cool—Why Designers Want You to Try It“. Read the full article here!

We had so many great launches take place recently! Let’s take a look. Madison Mealy x The Styled Collection Karrie Locher x In My Jammers Karrie Locher x Tubby Todd Kelsi Fullmer x Clean Simple Eats Ashley Basnight x Chasing Paper Kelsi Fullmer x Made by Mary

Our fully remote team had the chance to connect IRL recently, along with meeting up with some of our talent. Check out our recent events below! Parker Team Retreat Our out of town team flew into Portland for a pilates session, team photos, trivia night and dinner. Kacey Musgraves Concert We hosted our talent and […]

Our founder + CEO, Lindsay Nead, was featured in Entrepreneur on “25 Lessons Learned From Entrepreneurs Who Bootstrapped Their Startups”. Read the full article here.

Kylie Katich was spotted in The Quality Edit. Read the full article here!

We’re celebrating Alexa Rittman’s feature in CNN Underscore’s article “5 fall fashion trends to shop on Amazon from $9, according to style experts“. Read the full article here!

Our few members of our Parker fam have worked with some of their favorite brands on launching new products recently. Let’s take a look!

At Parker, we believe in the power of community and the importance of giving back. Recently, our team had the privilege of volunteering with Project Lemonade, an organization dedicated to inspiring self-esteem and empowering youth in foster care. Since 2012, Project Lemonade has been a beacon of hope for these young individuals, offering essential services, […]

Mallory Fletchall (@reserve_home) and her French eclectic home in Brooklyn are spotted in The Everygirl! Read the full article here.

 Erin Conway (@kismet_house) and her 115-year-old fixer-upper are spotted in The Everygirl! Read the full article here.

This July, we had a few co-collaboration launches between our amazing Parker talent and our favorite brands.

Photo: @madisonmealy Authenticity isn’t a trend; it’s a timeless branding element that builds trust and drives success in the digital age. Authenticity in content creation is more than just posting polished images or campaign messaging. It’s about transparency, honesty, and staying true to your values and voice. For creators, this means sharing genuine experiences, opinions, […]

We are always discovering new products and brands from our favorite influencers and our own team members (meet the team here). To kick off this Summer season, we asked our team to share their must-have products for warmer weather and they delivered! Whether you’re headed to backyard barbecues, beach and pool days or even just […]

We know how packed summer can be, so we’ve rounded up some of our favorite summer content ideas to help you! Happy creating!! xx The Parker Team

We had so many great launches take place in Q2! Let’s take a look: @madisonmealy x DIFF @bekah x Brumate @karissakayabbott x In My Jammers @dthompsy x Katie Waltman Jewelers

Spotted in USA Today: Read the full article here.

We couldn’t be more in love with this collection Bekah designed with Brumate. You can shop the products here!

We couldn’t be more excited to bring you The Studio by Parker. A place for education, tools, and community. THE MEMBERSHIP The membership is perfect if you are a creator not quite ready for full-time management or you are a brand looking to grow and scale. Our membership provides resources, live trainings, and access to […]

Happy Q2! Let’s dive into some of our team’s favorite content trends right now. Ally Billings, Talent Coordinator:  I have been loving any type of content that has “with me” in the title! Whether it is “get ready with me”, “clean with me”, “make dinner with me”, etc… I love the realness that these types […]

Thank you to the PR Net team for honoring Parker Management in their Next Generation category. The Next Gen award celebrates agency excellence championing the new thinkers, innovators, and groundbreakers who are shaping the bright future of the communications industry.

We are kicking the year off with two incredible launches! @karrie_locher x Solly Baby @alexjeanbrown x Dreamland Baby

IN // OUT //

As we bid farewell to another remarkable year, it’s time to reflect on the incredible year we’ve had. 2023 has been a year of growth, challenges, and above all, shared triumphs. Today, we want to express our deepest gratitude to three pillars of our success – our dedicated team, the talent we manage, and our […]

It has been another quarter of some incredible talent launches! Let’s take a look. @david.quarlesiv x @ruggable and @archdigest @karlierae x @willowandco @angelarosehome x @loloirugs @krystianatiana x @brixton.phoenix

Last month, we held our second retreat for our exclusive creators and team members at the beautiful Brasada Ranch in Oregon. This serene and picturesque location provided the perfect backdrop for everyone to recharge and connect. We had a mixture of fun and relaxation: spa services, horseback riding, golf, axe throwing, stargazing, hiking, yoga, and […]

We’ve had a summer full of exciting talent launches. Let’s take a look at some below! @whatlolalikes x Dana Rebecca Designs @karrie_locher x Tubby Todd @alexajeanbrown x Dreamland Baby Co @heymadinelson x IT Cosmetics

In this fast-paced digital world, it’s easy to fall into the trap of scrolling through your feed and comparing what you are doing to someone else. But let’s take a moment to pause, take a deep breath, and explore why this habit can be detrimental to your well-being and how to channel that energy into […]

Checkout the full article here!

Our CEO, Lindsay Nead, was featured in the June issue of the local Portland magazine, Portland Monthly. Read the whole article here.

Parker exclusive talent, @karlierae collaborated with Mentionables to design a unique collection of vibrant, fun and summery lingerie.

Parker exclusive talent, @karissakayabbott collaborated with In My Jammers to create the sweetest collection of pjs.

We’re proud to say that Parker is a female founded and run company. As a close knit team of women and mothers, motherhood is very close to our hearts here. Here’s what motherhood means to us: “I’m in awe of motherhood, and all of the different iterations of it that exist. It has made me a better person. […]

Born and raised in San Diego, Lindsay was exposed early on to the entertainment industry through family. Now with over a decade of industry experience, Lindsay got her start booking talent in the modeling world – where she eventually met her husband and settled down in the Northwest.  When they had their son, Parker – […]

We love having the opportunity to meet and spend time with our talent in real life! We asked our team about their recent real life hangs with talent and what they loved most about their experience. Senior Talent + Recruitment Manager, Solenice x Karrie Locher in San Diego My trip to San Diego was for […]

As a team made up of women and mommas, motherhood is near and dear to our hearts at Parker. In honor of Mother’s Day and our community of mothers at Parker, we’re donating to Every Mother Counts this year. Every Mother Counts is a an organization on a mission to ensure women everywhere have access […]

Parker exclusive talent, Shelby of @PrettyInThePines collaborated with The Willow Co. to release a custom collection of footie pajamas inspired by life in New York City. We could not be more obsessed or impressed!

Parker Management celebrated six years of inspiring others, spreading positivity and being the good on social media. Thank you for the love and support that has made it all possible! We can’t wait for what’s to come. See a fun clip from our party at the studio here!

Parker talent, Holly Johnson of @missholldoll teamed up with Athleta in April to share her top tips on sustainability and create content to promote Earth Month.

Our Senior Brand Partnerships Manager, Taylor Kintop, dives deeper into the nuances of pricing for Influencer marketing. Let’s dive in! Influencer marketing combines so many different types of models in one – you are gaining valuable impressions, clicks, sales, authenticity, and real-time reviews. This type of advertising is different from what we’re used to in […]

We’re so proud of all the hard work that went into creating this special collaboration. Congrats, Karrie!

Our Senior Brand Partnerships Manager, Taylor Kintop, is sharing the behind-the-scenes of what our team looks at when putting together rates for our creators. Let’s dive in! In the vein of transparency, we thought it best to share with you all how we price our creators. While some might say that this is sharing a […]

Watch her feature here: https://www.rachaelrayshow.com/articles/this-diy-expert-replicated-a-2000-dresser-for-under-100-heres-how

Parker Fam, I am so excited to be writing this today. While I have been reading many articles sharing the top predictions for 2023 in the world of influencer marketing, I wanted to share my thoughts from the management side (specifically for creators), so that you are best prepared for the new year. Here is […]

Whether you’re ready for it or not, 2023 is here! And we’ve started thinking a lot about our goals and what we want to accomplish in the new year. What better way to do that than making a vision board! Creating a vision board allows you to get real and clear about what you want. […]

Hi Parker Fam! As many of you know, we trialed a 4-day work week this past Q4. We had an overwhelming amount of interest. Many people were extremely skeptical that it is even possible in our industry. So, let’s dive into the letter our Founder recently sent out: First of all, Happy 2023! I hope […]

We are constantly influencing each other to try our favorite things over here at Parker, so it was about time we shared it with you all! Enjoy our favorite things below, from our very own team members. This might inspire you on some last-minute holiday shopping! For ease in shopping for some items, we’ve also […]

We’re happy to report that our first ever give back month was a huge success! With your help, we were able to donate 10K to 20 different charities that are near and dear to our hearts and our talents. Learn more about some of the incredible organizations that our donations went to and see a […]

We’ve heard the chatter. That blogging isn’t relevant anymore, that it’s so 2017, that no one reads blogs. Well we don’t agree with any of it. After all, you’re here reading this blog post. Just like approximately 60% of internet users who read blogs regularly. So despite what many think or what you may hear, […]

Parker’s own Lindsay Nead and Kayla Cummings (@itshoneydone) were featured in an Adweek article discussing whether social platforms suppress branded content and content that links out to other platforms. Read the full article to hear their thoughts!

We mentioned in a previous post that many of our talent have been working on product development collaborations and projects. And one of those projects launched on October 17th: Angela Rose x Loloi! Angela’s collaboration with Loloi is a dream come true for her, with three rug collections and a pillow collection. And a whole […]

The holiday season is upon us, which means we are about to head into the busiest time of the year for the influencer marketing industry. Between the upcoming sales for Black Friday and Cyber Monday and the many gift guides you’ll curate, this can be a time of high stress and little boundaries. But it […]

2022 has been the year of product development and launches! To see some of our talent get to create their own product lines has really been a dream come true for us. We have loved working alongside them to make their dreams a reality and we have some of the most amazing brands we have […]

Tis’ almost the season of giving! And this year at Parker we want to give back more than we ever have before. That’s why every day in November we’re donating to a different charity that is near and dear to our talent’s and team’s hearts! We want to continue to use our platform for good […]

Are you wasting valuable time? We’ve all heard the saying, “time is money.” But have you ever really stopped to think about it? Every time you’re taking a phone call, responding to an email, or replying to a text, you’re taking time out of your day to do so. And for the majority of us, […]

Our Founder recently shared a letter to talent and brands that helped outline our latest trial. You can read the full letter below! _____________________________ When I started Parker almost 6 years ago, I had the goal in mind to do things differently. Not just in how we managed talent and worked with brands, but in […]

If you partake in social media, whether it be as an influencer or a consumer, we’re pretty sure you’ve experienced some type of social media induced burnout at some point. The thing is, our brains were never meant to consume as much data as most of us do on a daily basis. Between scrolling for […]

As with any industry, the influencer marketing industry has trends that ebb and flo. From an influencer’s next steps to what brands are looking for, we want to share with you 5 trends in influencer marketing that are on the rise! Podcasts We’ve seen the podcast industry grow exponentially over the past couple of years […]

Trust us, we know how difficult it can be to market yourself as an influencer, especially when you’re just starting out. For some reason we all feel a hint of embarrassment and a pinch of imposter syndrome when it comes to marketing ourselves, whether it’s our job to or not. And whether influencing is a […]

A few of our Parker fam are nominated for the LTK Creator Awards! @karissakayabbott @fullmhouse @tarynnewton

Are you an adept social listener? A typical consumer of social media most likely doesn’t need to possess the skill set of social listening as much as an influencer does. So it’s important as an influencer to have an understanding of what social listening is and how to best put it into practice. First of […]