WELCOME to the PARKER BLOG

Get to know our talent, stay up to date with collaborations and events, and learn more from our team. 

THE LATEST POST

We had so many great launches take place in Q2! Let’s take a look: @madisonmealy x DIFF @bekah x Brumate @karissakayabbott x In My Jammers @dthompsy x Katie Waltman Jewelers

REad post

ALL RECENT POSTS:

Collaborations

Q2 2024 Talent Launches

We had so many great launches take place in Q2! Let’s take a look: @madisonmealy x DIFF @bekah x Brumate @karissakayabbott x In My Jammers @dthompsy x Katie Waltman Jewelers

PR

@karl_shakur and @chelseakauai Featured in USA Today

Spotted in USA Today: Read the full article here.

PR

Bekah Martinez x Brumate

We couldn’t be more in love with this collection Bekah designed with Brumate. You can shop the products here!

News

The Studio by Parker is LIVE!

We couldn’t be more excited to bring you The Studio by Parker. A place for education, tools, and community. THE MEMBERSHIP The membership is perfect if you are a creator not quite ready for full-time management or you are a brand looking to grow and scale. Our membership provides resources, live trainings, and access to […]

Business

Our Current Favorite Content Trends

Happy Q2! Let’s dive into some of our team’s favorite content trends right now. Ally Billings, Talent Coordinator:  I have been loving any type of content that has “with me” in the title! Whether it is “get ready with me”, “clean with me”, “make dinner with me”, etc… I love the realness that these types […]

PR

PR Net Next Gen Honoree

Thank you to the PR Net team for honoring Parker Management in their Next Generation category. The Next Gen award celebrates agency excellence championing the new thinkers, innovators, and groundbreakers who are shaping the bright future of the communications industry.

News

Celebrating Q1 | 2024 Talent Launches

We are kicking the year off with two incredible launches! @karrie_locher x Solly Baby @alexjeanbrown x Dreamland Baby

News

Giving Thanks

As we bid farewell to another remarkable year, it’s time to reflect on the incredible year we’ve had. 2023 has been a year of growth, challenges, and above all, shared triumphs. Today, we want to express our deepest gratitude to three pillars of our success – our dedicated team, the talent we manage, and our […]

News

Celebrating Q4 Talent Launches

It has been another quarter of some incredible talent launches! Let’s take a look. @david.quarlesiv x @ruggable and @archdigest @karlierae x @willowandco @angelarosehome x @loloirugs @krystianatiana x @brixton.phoenix

Events

Parker at the Ranch 2023

Last month, we held our second retreat for our exclusive creators and team members at the beautiful Brasada Ranch in Oregon. This serene and picturesque location provided the perfect backdrop for everyone to recharge and connect. We had a mixture of fun and relaxation: spa services, horseback riding, golf, axe throwing, stargazing, hiking, yoga, and […]

Collaborations

Celebrating Q3 Talent Launches

We’ve had a summer full of exciting talent launches. Let’s take a look at some below! @whatlolalikes x Dana Rebecca Designs @karrie_locher x Tubby Todd @alexajeanbrown x Dreamland Baby Co @heymadinelson x IT Cosmetics

Business

It’s Time to Stop Comparing Yourself to Others on Social Media

In this fast-paced digital world, it’s easy to fall into the trap of scrolling through your feed and comparing what you are doing to someone else. But let’s take a moment to pause, take a deep breath, and explore why this habit can be detrimental to your well-being and how to channel that energy into […]

News

David Quarles IV in Architectural Digest

Checkout the full article here!

News

Parker CEO Featured in Portland Monthly

Our CEO, Lindsay Nead, was featured in the June issue of the local Portland magazine, Portland Monthly. Read the whole article here.

Influencer Spotlight

@karlierae x Mentionables

Parker exclusive talent, @karlierae collaborated with Mentionables to design a unique collection of vibrant, fun and summery lingerie.

Influencer Spotlight

@karissakayabbott x In My Jammers

Parker exclusive talent, @karissakayabbott collaborated with In My Jammers to create the sweetest collection of pjs.

Uncategorized

What Motherhood Means to Parker

We’re proud to say that Parker is a female founded and run company. As a close knit team of women and mothers, motherhood is very close to our hearts here. Here’s what motherhood means to us: “I’m in awe of motherhood, and all of the different iterations of it that exist. It has made me a better person. […]

Business

Meet The Founder

Born and raised in San Diego, Lindsay was exposed early on to the entertainment industry through family. Now with over a decade of industry experience, Lindsay got her start booking talent in the modeling world – where she eventually met her husband and settled down in the Northwest.  When they had their son, Parker – […]

On The Go

Talent x Parker IRL

We love having the opportunity to meet and spend time with our talent in real life! We asked our team about their recent real life hangs with talent and what they loved most about their experience. Senior Talent + Recruitment Manager, Solenice x Karrie Locher in San Diego My trip to San Diego was for […]

News

Parker x Every Mother Counts

As a team made up of women and mommas, motherhood is near and dear to our hearts at Parker. In honor of Mother’s Day and our community of mothers at Parker, we’re donating to Every Mother Counts this year. Every Mother Counts is a an organization on a mission to ensure women everywhere have access […]

Collaborations

@prettyinthepines x The Willow Co.

Parker exclusive talent, Shelby of @PrettyInThePines collaborated with The Willow Co. to release a custom collection of footie pajamas inspired by life in New York City. We could not be more obsessed or impressed!

Events

Parker Turned Six

Parker Management celebrated six years of inspiring others, spreading positivity and being the good on social media. Thank you for the love and support that has made it all possible! We can’t wait for what’s to come. See a fun clip from our party at the studio here!

Collaborations

@missholldoll x Athleta

Parker talent, Holly Johnson of @missholldoll teamed up with Athleta in April to share her top tips on sustainability and create content to promote Earth Month.

Business

Why You Can’t Price Influencer Marketing by CPM, CPC, or any other CP Metric

Our Senior Brand Partnerships Manager, Taylor Kintop, dives deeper into the nuances of pricing for Influencer marketing. Let’s dive in! Influencer marketing combines so many different types of models in one – you are gaining valuable impressions, clicks, sales, authenticity, and real-time reviews. This type of advertising is different from what we’re used to in […]

Collaborations

@karrie_locher x Tubby Todd

We’re so proud of all the hard work that went into creating this special collaboration. Congrats, Karrie!

Business

How We Formulate Rates for Our Creators

Our Senior Brand Partnerships Manager, Taylor Kintop, is sharing the behind-the-scenes of what our team looks at when putting together rates for our creators. Let’s dive in! In the vein of transparency, we thought it best to share with you all how we price our creators. While some might say that this is sharing a […]

News

@abbyroadhome on The Rachael Ray Show

Watch her feature here: https://www.rachaelrayshow.com/articles/this-diy-expert-replicated-a-2000-dresser-for-under-100-heres-how

Business

What Creators Should Focus on in 2023, According to our Founder + CEO

Parker Fam, I am so excited to be writing this today. While I have been reading many articles sharing the top predictions for 2023 in the world of influencer marketing, I wanted to share my thoughts from the management side (specifically for creators), so that you are best prepared for the new year. Here is […]

Business

How To Create A 2023 Vision Board

Whether you’re ready for it or not, 2023 is here! And we’ve started thinking a lot about our goals and what we want to accomplish in the new year. What better way to do that than making a vision board! Creating a vision board allows you to get real and clear about what you want. […]

Business

Work Week Shift Trial Updates

Hi Parker Fam! As many of you know, we trialed a 4-day work week this past Q4. We had an overwhelming amount of interest. Many people were extremely skeptical that it is even possible in our industry. So, let’s dive into the letter our Founder recently sent out: First of all, Happy 2023! I hope […]

The Parker Team Favorite Things Gift Guide

We are constantly influencing each other to try our favorite things over here at Parker, so it was about time we shared it with you all! Enjoy our favorite things below, from our very own team members. This might inspire you on some last-minute holiday shopping! For ease in shopping for some items, we’ve also […]

News

Parker Gives Back Results

We’re happy to report that our first ever give back month was a huge success! With your help, we were able to donate 10K to 20 different charities that are near and dear to our hearts and our talents. Learn more about some of the incredible organizations that our donations went to and see a […]

News

Blogging Isn’t Dead

We’ve heard the chatter. That blogging isn’t relevant anymore, that it’s so 2017, that no one reads blogs. Well we don’t agree with any of it. After all, you’re here reading this blog post. Just like approximately 60% of internet users who read blogs regularly. So despite what many think or what you may hear, […]

News

Adweek Feature

Parker’s own Lindsay Nead and Kayla Cummings (@itshoneydone) were featured in an Adweek article discussing whether social platforms suppress branded content and content that links out to other platforms. Read the full article to hear their thoughts!

Collaborations

Angela Rose x Loloi

We mentioned in a previous post that many of our talent have been working on product development collaborations and projects. And one of those projects launched on October 17th: Angela Rose x Loloi! Angela’s collaboration with Loloi is a dream come true for her, with three rug collections and a pillow collection. And a whole […]

Business

Finding Balance During The Holidays As A Creator

The holiday season is upon us, which means we are about to head into the busiest time of the year for the influencer marketing industry. Between the upcoming sales for Black Friday and Cyber Monday and the many gift guides you’ll curate, this can be a time of high stress and little boundaries. But it […]

Collaborations

Parker Talent Launches

2022 has been the year of product development and launches! To see some of our talent get to create their own product lines has really been a dream come true for us. We have loved working alongside them to make their dreams a reality and we have some of the most amazing brands we have […]

News

Parker Gives Back

Tis’ almost the season of giving! And this year at Parker we want to give back more than we ever have before. That’s why every day in November we’re donating to a different charity that is near and dear to our talent’s and team’s hearts! We want to continue to use our platform for good […]

Business

Practicing Effective Communication In Your Workspace

Are you wasting valuable time? We’ve all heard the saying, “time is money.” But have you ever really stopped to think about it? Every time you’re taking a phone call, responding to an email, or replying to a text, you’re taking time out of your day to do so. And for the majority of us, […]

News

Parker Trials a Work-Week Shift

Our Founder recently shared a letter to talent and brands that helped outline our latest trial. You can read the full letter below! _____________________________ When I started Parker almost 6 years ago, I had the goal in mind to do things differently. Not just in how we managed talent and worked with brands, but in […]

Business

How To Avoid Mental Health Burnout For Creators

If you partake in social media, whether it be as an influencer or a consumer, we’re pretty sure you’ve experienced some type of social media induced burnout at some point. The thing is, our brains were never meant to consume as much data as most of us do on a daily basis. Between scrolling for […]

News

5 Current Influencer Trends

As with any industry, the influencer marketing industry has trends that ebb and flo. From an influencer’s next steps to what brands are looking for, we want to share with you 5 trends in influencer marketing that are on the rise! Podcasts We’ve seen the podcast industry grow exponentially over the past couple of years […]

News

How to Market Yourself as a Business

Trust us, we know how difficult it can be to market yourself as an influencer, especially when you’re just starting out. For some reason we all feel a hint of embarrassment and a pinch of imposter syndrome when it comes to marketing ourselves, whether it’s our job to or not. And whether influencing is a […]

News

2022 LTK Creator Awards

A few of our Parker fam are nominated for the LTK Creator Awards! @karissakayabbott @fullmhouse @tarynnewton

Business

Are You a Good Social Listener?

Are you an adept social listener? A typical consumer of social media most likely doesn’t need to possess the skill set of social listening as much as an influencer does. So it’s important as an influencer to have an understanding of what social listening is and how to best put it into practice. First of […]

Collaborations

@fluellenfam (Tik Tok) x The Washington Post

The Fluellen fam was featured in a Washington Post article featuring interracial couples on TikTok. Read the full article here.

Events

Parker in the Desert

It was an absolute dream come true getting so many of our talent in one space to celebrate Parker In The Desert! We have been planning a retreat in our minds for what seems like forever, but we knew this year we were going to make it happen. And bringing all of these incredible, talented […]

News

How To Narrow Down Your Branding And Stick To It

When it comes to branding, we’ve already explained why it’s important to have it. But now we want to go into more detail about narrowing it down and sticking to it! We don’t know about you, but one major place we find inspiration when it comes to branding, is Pinterest. And it’s both a blessing […]

News

Finding Your TikTok Niche

We’ve heard it (and said it) time and time again when it comes to blogging and Instagram, “find your niche.” And it’s no different when it comes to your Tik Tok strategy. Finding your Tik Tok niche can help you grow immensely on the platform, but the question is, “how can it help me grow […]

News

Using Instagram Stories To Connect With Your Audience

Since it’s launch in 2017, Instagram Stories has quickly become a preferred method of connection for many between influencers and their followers. Instagram stories and the way many influencers use the feature, allows users to get a more realistic view of their favorite people to follow. It can give a behind the scenes glimpse at […]

News

Breaking Down Instagram’s Newest Features

Instagram is ever changing as we all know, and it’s ok to freak out a little bit when they roll out new changes! But a lot of times new features can be helpful for growth and can keep you creative. We are breaking down all the newest Instagram features below! New poll stickers I’m sure […]

News

5 Things You Should Do as an Influencer This Year

We are officially a quarter into 2022! We really hope that excites you as you look back on all that you’ve accomplished so far and realize that you still have 9 months to do amazing things. No matter how you’re feeling, we thought it would be fun to help you along with a list of […]

News

What is a branding guide and why do you need one?

Just like anything in your brand, your messaging and look should all be consistent…and a branding guide is just the thing to keep you focused on what you want your brand to communicate! A branding guide is a document that houses anything and everything that is made up of your brand. This can range from […]

News

Our Social Media Tips + Tricks

As managers, we learn so much from our talent! Being on the backend of their campaigns and partnerships means we get a first hand look at all of the behind the scenes. We see what works for growth, what can be worked on and what is losing momentum, and then we can take that information […]

News

Why Influencers Are Tapping Into Multiple Platforms

Getting creative and diverse is the *newest* trend from 2020 on – video is key for growth and beating that pesky algorithm. In recent years, we have seen a huge flux of growth in TikTok, YouTube and others that support more captivating video content and we are hooked!  The days of one platform focus are […]

News

When it’s ok to say “no” and why this is important to figure out

You’ve heard it before. “It’s ok to say no!” But how do we know when to say no and what impact it will have on our lives or business? I want to share with you the top 3 reasons why you should stop saying yes to everything that comes your way and why this is […]

News

What is a lifestyle influencer and why the heck we love them…

They’re your style bff, your design guru, your motivational speaker and the best advice giver – all through the screen of your phone – that’s a Lifestyle Influencer!  The spectrum of Influencer reach has expanded to more than sharing their Target hauls, they are now someone you welcome into your life on a daily basis […]

Collaborations

@arrowsandbow x Joie Inn x Magnolia Network

Ashley and Joie Inn were in their own episode of Magnolia network’s (re)motel! Watch it here!

News

Parker Expands Team

Here at Parker, in order for us to live our mission, we needed to expand our team! Our team is the core of everything we do and the reason we get to support our incredible talent! Please join us as we welcome our leaders and manager! Chief Operations Officer, Sheila Gray We have been working […]

parker favorites

MUST READS

Ways to Grow on Social Media

Get our free “Ways to Grow on Social Media” Guide

Grab our five very BEST tips to help you grow your following the right way!

INSTAGRAM

Come Instagram with us where we share tips, BTS, feature our amazing talent and more.

@parkermanagement