In this fast-paced digital world, it’s easy to fall into the trap of scrolling through your feed and comparing what you are doing to someone else. But let’s take a moment to pause, take a deep breath, and explore why this habit can be detrimental to your well-being and how to channel that energy into something positive for your business.
Have you ever scrolled through your feed and wondered why a certain brand booked another creator over you? Well, here’s a little secret: you are only seeing one small piece of the campaign puzzle. Brands look at a multitude of factors when booking a creator – location, metrics, audience demographics, organic mentions, family make-up, diversity, budget, and even super small attributes – ‘Does anyone in their family have any food allergies? Are they near-sighted?’
When seeing content from another creator go live – keep in mind that this piece of content is likely only a piece of the full picture. The partnership could be for trade, or include a year’s worth of usage for $500.
Opportunities that you have received, other creators haven’t received, and vice versa. Brands are booking you for YOU, so lean into what makes you unique, and look to attract brands that are tailored to you and your platform.
When we fixate on comparing ourselves to others, we inadvertently shift our focus from personal growth and progress. Instead of being motivated to achieve our own goals, we become distracted by someone else’s achievements. This not only hinders our development but also takes away the joy of celebrating our accomplishments, no matter how big or small.
Comparison is the thief of joy, they say, and it couldn’t be truer when it comes to social media. By refocusing your energy on self-improvement and what you want to achieve, you can find fulfillment in our own journey. By comparing ourselves to others, we undermine the beauty and individuality of our path.
So, the next time you find yourself comparing, remember: you are enough, just as you are. Embrace your journey, both its challenges and triumphs, and live authentically. After all, it’s your story, and you are the author of your own narrative!