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We had a few great launches take place recently! Let’s take a look. Brooke Lynn Milne x LUXE Pickleball Lindsay Dean x Dim Shade Co Kylie Katich x Lola Blankets Bekah x Doublesoul
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Our fully remote team had the chance to connect IRL recently, along with meeting up with some of our talent. Check out our recent events below! Parker Team Retreat Our out of town team flew into Portland for a pilates session, team photos, trivia night and dinner. Kacey Musgraves Concert We hosted our talent and […]
At Parker, we believe in the power of community and the importance of giving back. Recently, our team had the privilege of volunteering with Project Lemonade, an organization dedicated to inspiring self-esteem and empowering youth in foster care. Since 2012, Project Lemonade has been a beacon of hope for these young individuals, offering essential services, […]
Photo: @madisonmealy Authenticity isn’t a trend; it’s a timeless branding element that builds trust and drives success in the digital age. Authenticity in content creation is more than just posting polished images or campaign messaging. It’s about transparency, honesty, and staying true to your values and voice. For creators, this means sharing genuine experiences, opinions, […]
We are always discovering new products and brands from our favorite influencers and our own team members (meet the team here). To kick off this Summer season, we asked our team to share their must-have products for warmer weather and they delivered! Whether you’re headed to backyard barbecues, beach and pool days or even just […]
We couldn’t be more excited to bring you The Studio by Parker. A place for education, tools, and community. THE MEMBERSHIP The membership is perfect if you are a creator not quite ready for full-time management or you are a brand looking to grow and scale. Our membership provides resources, live trainings, and access to […]
Happy Q2! Let’s dive into some of our team’s favorite content trends right now. Ally Billings, Talent Coordinator: I have been loving any type of content that has “with me” in the title! Whether it is “get ready with me”, “clean with me”, “make dinner with me”, etc… I love the realness that these types […]
As we bid farewell to another remarkable year, it’s time to reflect on the incredible year we’ve had. 2023 has been a year of growth, challenges, and above all, shared triumphs. Today, we want to express our deepest gratitude to three pillars of our success – our dedicated team, the talent we manage, and our […]
Last month, we held our second retreat for our exclusive creators and team members at the beautiful Brasada Ranch in Oregon. This serene and picturesque location provided the perfect backdrop for everyone to recharge and connect. We had a mixture of fun and relaxation: spa services, horseback riding, golf, axe throwing, stargazing, hiking, yoga, and […]
In this fast-paced digital world, it’s easy to fall into the trap of scrolling through your feed and comparing what you are doing to someone else. But let’s take a moment to pause, take a deep breath, and explore why this habit can be detrimental to your well-being and how to channel that energy into […]
We’re proud to say that Parker is a female founded and run company. As a close knit team of women and mothers, motherhood is very close to our hearts here. Here’s what motherhood means to us: “I’m in awe of motherhood, and all of the different iterations of it that exist. It has made me a better person. […]
Born and raised in San Diego, Lindsay was exposed early on to the entertainment industry through family. Now with over a decade of industry experience, Lindsay got her start booking talent in the modeling world – where she eventually met her husband and settled down in the Northwest. When they had their son, Parker – […]
We love having the opportunity to meet and spend time with our talent in real life! We asked our team about their recent real life hangs with talent and what they loved most about their experience. Senior Talent + Recruitment Manager, Solenice x Karrie Locher in San Diego My trip to San Diego was for […]
As a team made up of women and mommas, motherhood is near and dear to our hearts at Parker. In honor of Mother’s Day and our community of mothers at Parker, we’re donating to Every Mother Counts this year. Every Mother Counts is a an organization on a mission to ensure women everywhere have access […]
Our Senior Brand Partnerships Manager, Taylor Kintop, dives deeper into the nuances of pricing for Influencer marketing. Let’s dive in! Influencer marketing combines so many different types of models in one – you are gaining valuable impressions, clicks, sales, authenticity, and real-time reviews. This type of advertising is different from what we’re used to in […]
Our Senior Brand Partnerships Manager, Taylor Kintop, is sharing the behind-the-scenes of what our team looks at when putting together rates for our creators. Let’s dive in! In the vein of transparency, we thought it best to share with you all how we price our creators. While some might say that this is sharing a […]
Parker Fam, I am so excited to be writing this today. While I have been reading many articles sharing the top predictions for 2023 in the world of influencer marketing, I wanted to share my thoughts from the management side (specifically for creators), so that you are best prepared for the new year. Here is […]
We are constantly influencing each other to try our favorite things over here at Parker, so it was about time we shared it with you all! Enjoy our favorite things below, from our very own team members. This might inspire you on some last-minute holiday shopping! For ease in shopping for some items, we’ve also […]
We’ve heard the chatter. That blogging isn’t relevant anymore, that it’s so 2017, that no one reads blogs. Well we don’t agree with any of it. After all, you’re here reading this blog post. Just like approximately 60% of internet users who read blogs regularly. So despite what many think or what you may hear, […]
We mentioned in a previous post that many of our talent have been working on product development collaborations and projects. And one of those projects launched on October 17th: Angela Rose x Loloi! Angela’s collaboration with Loloi is a dream come true for her, with three rug collections and a pillow collection. And a whole […]
The holiday season is upon us, which means we are about to head into the busiest time of the year for the influencer marketing industry. Between the upcoming sales for Black Friday and Cyber Monday and the many gift guides you’ll curate, this can be a time of high stress and little boundaries. But it […]
Our Founder recently shared a letter to talent and brands that helped outline our latest trial. You can read the full letter below! _____________________________ When I started Parker almost 6 years ago, I had the goal in mind to do things differently. Not just in how we managed talent and worked with brands, but in […]
As with any industry, the influencer marketing industry has trends that ebb and flo. From an influencer’s next steps to what brands are looking for, we want to share with you 5 trends in influencer marketing that are on the rise! Podcasts We’ve seen the podcast industry grow exponentially over the past couple of years […]
Trust us, we know how difficult it can be to market yourself as an influencer, especially when you’re just starting out. For some reason we all feel a hint of embarrassment and a pinch of imposter syndrome when it comes to marketing ourselves, whether it’s our job to or not. And whether influencing is a […]
Are you an adept social listener? A typical consumer of social media most likely doesn’t need to possess the skill set of social listening as much as an influencer does. So it’s important as an influencer to have an understanding of what social listening is and how to best put it into practice. First of […]
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