Influencer Spotlight

Balancing Life In Heels + Building Your Brand With @tarynnewton

She is always smiling, and one of the busiest women in digital media so just how is Taryn Newton managing her career, her family and her side hustle…all in heels? She shared with us her background and what keeps her authentic, consistent and balanced: Q: You’re a woman of many talents. Tell us a little […]

Influencer Spotlight

@philip_or_flop: On Becoming a Manfluencer in a Predominantly Female Industry

As a lead Male Influencer in the digital media space, Philip is known for having an incredible following, and being a leader of  meticulous planning and execution both with strategy and projects. He is changing the way digital media engages as being a ‘weekender’ of social media and priding himself putting the focus on quality […]

Influencer Spotlight

How To Make A Business Out Of Influencing & Manage All Of The Things

Amber of @global_munchkins is not one to sit still or stay stagnant, so when she happened upon a blogging conference and realized she could turn her passion into her career, she set goals and has achieved them tenfold. Here’s how she started and how she is managing it all!  Q: How do you stay focused […]

Uncategorized

The Importance Of An Email List Featuring @jessannkirby

Jess Ann Kirby exudes passion in everything she does and her presence on digital platforms is one that is beyond captivating. She is also passionate about owning an email list – here she shares with us why!    Q: What is the overall benefit of growing an email list and how has it grown your […]

Uncategorized

Parker Picks: Shop Small Gift Guide

1: Sustainable Black Dress 2. At Home Facial Kit 3. For the Matcha Lover 4. For Him 5. Wine Gift Box 6. Clean burning candle 7. Perfect for Mama 8. For The Littles

Business

How And When To Hire A Management Team

Q: How do you know when you’re ready to take your influencer hobby to the next level and hire a manager?   Generally speaking, a manager is best suited for someone seeing a high volume of partnership inquiries and they are having a tough time managing ALL the moving parts (email correspondence, rate negotiation, contract […]

Influencer Spotlight

Finding Success With LTK

Scrolling through Kasey of @sbkliving’s feed is like walking into the most beautifully decorated model home you have ever seen and we are the luckiest she shares her own home along with her projects and partnerships. But how does one attain that gorgeous style? A simple login to the LTK app is all you need! […]

Business

Part 2: When To Pivot Your Offerings + Remain True To Your Brand

“Don’t mistake activity for productivity. Creativity is productivity—it just doesn’t feel like it at first.” ― Gino Wickman, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business   We have been working with Sheila Gray of Thrive for the past 9 – ish months and she […]

Influencer Spotlight

Crushing The Tik Tok Game With @melisfit

Tik Tok is elusive to some of us and a way of life to others, but how does @melisfit stay active and relevant in an ever changing outlet? We are picking her brain, and breaking down the trends of this extremely popular app! ‘I LOVE TikTok so much!! The app brings out so much creativity […]

Influencer Spotlight

Navigating Multiple Revenue Streams w/ Shelby of @prettyinthepines

She is a woman with many talents and does everything well, so what is the trick to navigating [ and managing effectively ] multiple revenue streams? We picked Shelby [ of @prettyinthepines’ ] brain and asked her to share details on crushing her goals and gaining business momentum!   Q: You’re known for tapping into […]

Business

Finding A ‘Niche’ In The Influencer World

Our director of Talent, Janie Saunders, works closely with Influencers and Brands to perfect the art of partnerships and promotions. We picked her brain on how to find your niche in the Influencer World and how to streamline your brand to connect with your following and book. that. partnership!    Q: If someone is starting […]

Business

Brand Partnerships From A Pro

We teamed up with Lindsay Simon, Senior Influencer Strategist at HUNTER PR for a valuable Q&A to give you the inside scoop on pairing an Influencer with a brand and what the process is like! What is your process for finding and pairing talent with a brand for a campaign?    At HUNTER, we pride ourselves […]

Business

Showing Up For Q4 and Setting Goals For 2021: With Sheila Gray of Thrive Consulting

‘Give yourself permission to stop pushing towards societies expectations of your business and results. Instead, push towards your own heart and vision for the future. Only then will you see and feel amazing success.’ – Sheila Gray    Sheila is a mastermind behind building companies strategies and the short 9 months that she has been […]

Business

Managing Mom Life While Growing Your Business

Being a working mom is tough – but when you are passionate about both being a present parent AND growing your business, you can be pulled in different directions.  You all know her…and you all love her: We asked Director of Brand Partnerships, Samantha Dunning how she manages being an amazing mama while being an […]

Influencer Spotlight

How To Show Up Authentically On Instagram with Arielle Estoria

Arielle Estoria is a positive light on digital media, but how does she stay sane, keep smiling and show up authentically every. single. day? She isn’t immune to negativity, so what is her trick? She shares her learned wisdom with how to stay true to her brand while staying truer to herself.   Q: Tell […]

Influencer Spotlight

Finding Your Purpose To Propel Growth with @fullmhouse

If you haven’t come across @fullmhouse’s profile on Instagram, you are missing out! The mom and dad duo share how they laugh their way through parenting and marriage! They are sharing with us how they grew their following by finding their purpose to keep life fun and lighthearted and stay real.    Q: You have […]

Business

Tips For Staying Creative During Challenging Times

Staying creative can be hard when we have ‘adult’ responsibilities. Laundry, caring for our family, cooking dinner or just simple day to day stresses can take a toll on our creative minds. But what happens when being creative IS your work?   This has been a year for us all – with stay at home […]

Business

The Tools Every Influencer Needs To Stay Organized

We organized (get it?!) a meeting with our Talent and Operations Manager, Lauren and picked her brain on the tools needed to stay on top of all. of. the. things. She broke down her top picks for staying on top of your game and nailing your deadlines:  Tech Time tracking app that integrates with Google calendar […]

Business

Keys To Being A Successful Influencer

Working in this industry for many years now, I’ve been able to see the behind-the-scenes of many Influencers and their businesses. I’ve seen some do it incredibly well, I’ve seen some do it somewhat well, and I’ve seen some struggle.    You see, it’s one thing to be an Influencer, but it is another thing […]

Influencer Spotlight

Tips From A Pro: Cynthia Harper, The Importance Of Instagram Stories For Your Brand

We are digging deep into Instagram Stories and how they can take your brand to the next level!  We asked Cynthia Harper, Insta Stories Pro, how starting to be more active on stories can substantially grow your following and enhance your brand. Q: You have steps you intentionally follow that you implemented last fall…was this […]

Influencer Spotlight

What I Eat In A Day With @rocamoons

Today we are chatting with our girl Mona-Jane (aka @rocamoons) about what she eats in day. She’s also sharing one of her favorite smoothie recipes to keep her fueled. Enjoy! How do you typically eat in day? What is your philosophy around eating? How I eat is a rather tricky thing to put my finger […]

Business

Scouting Talent: What Our Director of Talent Looks For

Our next Q&A feature comes from our amazing Director of Talent, Janie Saunders where she breaks down what exactly she looks for when scouting new talent for the Parker Fam! image credit: @gofitjo Q: Down to business: How do you find talent?  Is it scouring Instagram?   A. Sometimes, yes! We are always on the […]

Business

Influencer Marketing: What Do Brands Look For?

We sat down with our amazing Director of Brand Partnerships, Samantha Dunning for a full Q&A on what you need to focus on, prep for and expect from working with the brands you love!  Q: What advice do you have for Influencers starting out to make a statement and stand out to brands? A: I […]

News

ULTA Summer Glow Up with @nhutella

We are loving this recent Popsugar x ULTA summer glow up article featuring our girl @nhutella. You can read the full article here: https://www.popsugar.com/beauty/refresh-your-summer-beauty-routine-47514078

News

Business Insider TikTok Article

Today we are sharing an article that featured our Founder, Lindsay Nead, speaking to how brands are using TikTok to boost sales. Enjoy! https://www.businessinsider.com/skincare-dtc-uses-tiktok-boost-sales-viral-pore-clearing-video-2020-6

News

A message from our founder, Lindsay Nead

I first off want to express how grateful I am for this past week. I know it was heavy. Every single time it got too heavy and made me want to put down my phone, I reminded myself to push forward. To keep learning, to keep reading, to keep listening even when it was uncomfortable. […]

Influencer Spotlight

Q + A with Ashley Petrone (aka @arrowsandbow)

We are so excited to share this inspiring interview with you all from our girl Ashley (@arrowsandbow). Get ready to learn, feel inspired, smile and laugh. ________________ First of all, tell us how this all started for you! Did you just one day say, I’m going to start posting about my life? Funny thing is, […]

Business

Our #1 Secret To Success On Instagram?

BE YOU. Yeah yeah yeah… we know you’ve heard this SO many times. Allow us to really dive deeper here though.  You already influence people in some area of your life. How would people close to you describe you? If you’re not sure, go ask them! What do people always come to you for? Your […]

Influencer Spotlight

Structuring Your Day with Jules Hunt (aka @omandthecity)

Today we have the pleasure of asking Jules from @omandthecity) how she tackles working from home as a full-time influencer. Enjoy! What are some tools/systems you use daily to structure your work flow? I live and die by my Google calendar, so I schedule out absolutely everything from deadlines, to-do list tasks, meetings, and even […]

Business

3 Tools To Start Using Today

Image credit: sincerely media If you aren’t using these three tools below, we highly suggest giving them a try! Today we are breaking down what we use each tool for and why we love them.    Google // We use Google Suites for so many aspects of our business. Google gives us automated updates and […]

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