Finding Your TikTok Niche


April 15, 2022

We’ve heard it (and said it) time and time again when it comes to blogging and Instagram, “find your niche.” And it’s no different when it comes to your Tik Tok strategy. Finding your Tik Tok niche can help you grow immensely on the platform, but the question is, “how can it help me grow and how do I find mine?”

Niches are important on Tik Tok because of the way the explore feature works. The app recognizes that you’re watching a particular style or type of video and it shows more videos like that in your feed. The more of a specific type of video you put out, the more you’re likely to be recommended to someone.

For example, if your niche is cooking videos, then the more likely it is for your videos to come up in the feed of somebody watching cooking videos. But if your content is all over the place, the odds of you being recommended are slimmer because you have less content of that variety.

And as always, stay true to YOU. That short video, whether trending audio or not, if you’re not feeling it,  it won’t resonate with your audience. 

So how do you find your niche?

The easiest way to break it down is to tell you to find what it is you love to do in video format. Do you like fashion? Or dancing? Are you an expert in a field? Find what it is you know really well and do that!

The nice thing about Tik Tok is that it’s a lot more casual than instagram, so you aren’t expected to be completely put together with a scripted video unless that is the video style you like to create. Share your latest DIY if that’s what you do best or share helpful tips about a topic you are knowledgeable about. A lot of healthcare professionals ranging from dermatologists to chiropractors have found success in sharing tips and tricks that they want you to know.

The opportunity for growth is L A R G E  on Tik Tok, and the nice thing is, you can get really specific about what it is you want to share! So get out there, and get recording – we can’t wait to see this version of you!

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