Scrolling through Kasey of @sbkliving’s feed is like walking into the most beautifully decorated model home you have ever seen and we are the luckiest she shares her own home along with her projects and partnerships. But how does one attain that gorgeous style? A simple login to the LTK app is all you need!
Kasey has created a following of over 113k users who screenshot, like and click to shop her feed! We were lucky enough to ask all the insider questions on how she has created a successful LTK page, how she knew to pivot content and what her process is for capturing her audience.
When did you start? How long have you been active?
I started blogging about 4 years ago, but I didn’t get into RewardStyle until 3 years ago. When I started blogging, I had a really good friend who was a big blogger and was using it to monetize her blog. And when I started, it was mainly affiliates because brands were just getting into utilizing influencers. In the beginning you had to have a certain amount of followers and you had to have a referral in order to join. Over the past few years, Rewardstyle has just really dominated the market with their technology and their perks for active members.
Would you say the aesthetics of the platform drove you to stick with it?
Yes, I think that’s part of it. They’ve done a great job of marketing themselves to influencers through their branding. But I think one of the main reasons I’ve continued using it is because of its ease of use for both the consumer and for influencers. They also really invest in their technology and are always looking for new ways to make it easier for us as influencers to use, but also for consumers looking to buy from us.
It’s an open relationship between the company and influencers. I got to be a part of their recent video launch before it was released and I think it’s cool that they’ve begun asking for feedback from influencers prior to launches. They really listen to us, which I think is really valuable.
Amber, who started it was an influencer, and her best friends were influencers, so she created this for her friends and it just grew from there. So she’s great at listening to what we want to see from an influencer’s perspective.
Along the way did you pivot or notice something you were doing differently that you noticed was good for growth?
Yes. When I started using the platform, the app didn’t exist, so everything was happening through the website. So about a year ago I sat down with my account manager and one of the things she said to me was that I was pushing people to one specific link and then losing them, and so then I didn’t get the sale. So she told me I needed to drive people to the app by posting a picture in the app so it always lives there and people can save the product. And as soon as I did that, I saw my sales double.
I wasn’t utilizing the app for what it was made for, I was just using it to link the products from my Instagram feed. I wasn’t doing things just solely for the app, like a coffee table round up or linking an entire outfit. And now that I have I can see the difference.
How often do you post and do you have a system for it? Do you plan it out like Instagram?
I do now. I have a cadence with it now and I do plan it out like I would Instagram. With Instagram I try to post once a day, where as with the app I try to post at least two to three times a day to get the highest conversation. Once you go over 4 posts, you start to lose people, so the sweet spot is 3 times. And then it’s important to pay attention to time as well because it shows things in real time. So more people are using the app in the morning and in the evening, so that’s when you want to be posting your pictures.
Do you think there are certain products or picture layouts that draw people in?
For me, collages work very well. Mirror selfies, collages, and flat lays do very well, which they are typically not my usual type of content. But I’ve been trying to do at least a few collages of home products every week now and they’ve done really well. I also still cross promote on Instagram too.
Are there any people you like to follow for inspiration?
I like to follow influencers that have really branded themselves really well and maintain consistency. One of my good friends has branded her blog really well and is really consistent, so for example, I know that every Sunday she does a post sharing deals. I think consistency with building a brand is super important.
Any last minute tips or tricks? Things you must do to grow Rewardstyle?
Having a point of view and building your own brand and then being consistent with that and telling your audience what you’re going to do too. Even though you do something every single week they can’t read your mind so they may not know. I always start the week by saying what I am going to be doing for the week. There’s consistency, but I also tell my audience what I am going to be doing.
