Parker Acquires Estate Five Agency

News

February 3, 2026

Parker Management, one of Propagate Content’s premier digital talent management companies, has acquired Estate Five Media, the Dallas-based agency founded by Lynsey Eaton, Suzanne Droese, and Tina Chen Craig. The acquisition significantly expands Parker’s footprint in the creator economy, strengthening its roster with highly engaged, top-performing talent across lifestyle, fashion, and digital media.

Estate Five will continue operating with its existing team under the Parker umbrella, maintaining its boutique, talent-first approach while leveraging Propagate’s global infrastructure and resources to unlock new growth opportunities. Together, the combined roster enhances Parker’s ability to deliver strategic partnerships, sustainable creator businesses, and measurable value for brand partners.


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