As with any industry, the influencer marketing industry has trends that ebb and flo. From an influencer’s next steps to what brands are looking for, we want to share with you 5 trends in influencer marketing that are on the rise!
Podcasts
We’ve seen the podcast industry grow exponentially over the past couple of years and it’s not slowing down. Many influencers and bloggers have turned to podcasting as another revenue stream and way to connect with their audience. Brands are using this trend to increase their means of advertising to a new platform that may reach a new audience. Podcasts are still going strong, growing in popularity and can be a lucrative business move and the best part is that Podcasting is not difficult to start!
Building Brands
For many influencers, the next step in growing their business is to start their own brand or company as an extension of their personal brand. That could mean starting an ecommerce store, creating a coffee line, or even opening an Airbnb. The opportunities are endless, and since they already have a following, they know the clientele that will support their brand is likely already there.
Focus on video
This has been the case for a couple of years now, but it’s still the truth. Video content continues to see massive success. But its length depends on the platform you’re posting on! If one of your main platforms is YouTube, then longer form video is great. Not everything needs to be under a minute long.
Become an Investor
Investing could be the next step brands and influencers take to take their relationships to the next level. Influencers have stepped into many different roles for brands such as spokesperson, ambassador, and collaborator, but after the partnership agreement ends that’s usually it. Adding investor to your title can increase your credibility with the brand, making it clear to the brand and your followers that you fully support the brand you are talking about.
Purpose-Driven Marketing
In today’s social media landscape, we’re constantly taking in new information, both good and bad. Which makes us more aware of what’s going on globally. Many brands are partnering with influencers for good and to create meaningful content when it comes to important topics. As an influencer, it’s important to be informed and stay in the know!
